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Understanding the Why: Behavioral Science Meets Data & AI
Manage episode 509071321 series 3482688
Sisällön tarjoaa Nathalie Rozencwajg and Melanie Rozencwajg. Nathalie Rozencwajg and Melanie Rozencwajg tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jez Groom — founder & CEO of Cowry Consulting and a pioneer in applied behavioral science — joins us on Designing Futures.
With 14+ years of helping global organizations from Amazon to HSBC understand human behavior, Jez explains why most decisions are non-rational, why intentions rarely translate into action, and how simple tweaks can shift behaviour in powerful ways.
This episode makes the case for behavioral intelligence — blending psychology, data, and AI — as a smarter path forward than “AI-first” thinking. Digital traces reveal what people do, but only behavioral science uncovers the deeper why: the subconscious, social, and emotional drivers behind choice. From psychometrics to biometrics, we explore how these methods are reshaping the way we design experiences that people actually follow through on.
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