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Sisällön tarjoaa Anders McAuley. Anders McAuley tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep 137- Leisure and war
Manage episode 381363329 series 2908853
Sisällön tarjoaa Anders McAuley. Anders McAuley tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Dex lenket til et tempel vil redde oss alle.
176 jaksoa
Manage episode 381363329 series 2908853
Sisällön tarjoaa Anders McAuley. Anders McAuley tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Dex lenket til et tempel vil redde oss alle.
176 jaksoa
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Dette livet med Anders McAuley, men uten fast gjest
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1 Ep 176 - Become the problem 1:08:04
1:08:04
Toista Myöhemmin
Toista Myöhemmin
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Nytt år. Hva nå? Hva skal skje videre? Vi skal fortelle deg hvordan det går ned.
D
Dette livet med Anders McAuley, men uten fast gjest

1 Ep 175 - The real victims of Christmas. 1:06:47
1:06:47
Toista Myöhemmin
Toista Myöhemmin
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Julespesial
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Dette livet med Anders McAuley, men uten fast gjest

1 Ep 174 - A date with a bag of fish 1:00:03
1:00:03
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Toista Myöhemmin
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Hva tar du med deg på date? Vi har svaret
CEO skutt på gaten, og hvis du tror du ikke er gal - så vi har noen dårlige nyheter til deg.
Lukter du? Få svaret i dagens episode. Pluss, leiemordere og Dagbladet som din nye pornoside.
Hvem styrer etter tredje verdenskrig? Hva trenger du å vite? Vi vet.
D
Dette livet med Anders McAuley, men uten fast gjest

1 Ep 170 - Frogs are gay 1:03:51
1:03:51
Toista Myöhemmin
Toista Myöhemmin
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Tykkää
Tykätty1:03:51
Krig, valg, RFK jr, og bakst.
Vi anmelder eplekaken til Dex, Lizard update og Hitler AI taler.
Vi er tilbake. Lana Del Rey gifter seg. Abba stalkers er tilbake og vi forbereder deg for vinter.
D
Dette livet med Anders McAuley, men uten fast gjest

Durek er symbol på uknuselig kjærleik, og hvor står vi ang vold mot kvinner? Finn ut i dagens episode.
Sommertips, hvordan unngå sommer guilt, og husleieinnkreving gone bad.
Don't kill your cheesemakers
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Dette livet med Anders McAuley, men uten fast gjest

Har barn for mye penger? Er unge ranere finansrådgivere med kniv? Finn ut i dagens episode!
17mai var voldelig, verden er voldelig. Great time to be alive!
D
Dette livet med Anders McAuley, men uten fast gjest

En ny woke superhelt er på vei for å redde oss alle.
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