How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.

Digital Content and Expert Advice for Coaches and Freelancers

In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.

During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.

• Then we got into discussing how to create copy
• Copy that is customer-focused and stands out
• How to write copy that is engaging and inviting
• How to structure content that is easy to read and understand
• The importance of understanding the needs of the audience.

When we read most of us are asking the question of what's in it for me

• Does the copy answer my problem or challenge
• Make your copy engaging and sell a result and outcome.

Judith’s final thoughts

• Make your copy compassionate and people-focused
• Remember people want authenticity
• What are your brand values
• Stay visible
• Give value
• Adapt your content

Judith Rafferty - linkedin.com/in/judith-rafferty

Website

• fruitionventures.co.uk

Many thanks for listening to this Podcast Rosemary O'Shaughnessy

• https://www.digitalcontentmanager.ie
• https://www.linkedin.com/in/rosemaryoshaughnessy
• @RosemaryOSha

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Rosemary O'Shaughnessy