Brand News: Google's Cookie Deprecation & Social Channel Diversification

Digital Horizons

Can your digital marketing strategy withstand the latest regulatory shake-ups? Discover how the changes to the Australian Privacy Act and Google's deprecation of third-party cookies are reshaping the landscape for marketers. We'll unravel how these regulatory moves align more closely with GDPR, adding complexity to data collection and usage. Learn why first-party data and server-side tracking are now more critical than ever, and why businesses must be more selective about their data practices to maintain compliance and create meaningful customer experiences.
How do your social media habits change with the device you use? We dive into the compelling user behaviors between YouTube and TikTok, revealing why YouTube reigns supreme on TVs for in-depth content while TikTok dominates phones as the go-to for quick, entertaining escapes. Uncover how these platform preferences can impact your marketing strategies and user engagement. Whether you need to navigate new privacy laws or refine your social media tactics, our episode offers actionable insights to keep you ahead in the ever-evolving digital marketing world.

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

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1. Brand News: Google's Cookie Deprecation & Social Channel Diversification (00:00:00)

2. Privacy Act Changes and Brand Platforms (00:00:07)

3. Social Media Platform Preferences (00:10:13)