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Sisällön tarjoaa Geoffrey Cann. Geoffrey Cann tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Meet The Digital Doubters Head On

11:54
 
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Manage episode 382863446 series 3488265
Sisällön tarjoaa Geoffrey Cann. Geoffrey Cann tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

If you want to be a successful digital leader, you need to be able to sell your ideas to a reluctant oil and gas buyer.

Selling is so innately human we don’t even know when we’re selling or being sold. Have you ever been to a restaurant and found yourself ordering something you would usually not ever have at home, like some decadent dessert? The end of the main meal arrives and the server kindly brings you a fresh menu already open to the dessert page. They innocently ask “can I tempt you with some freshly brewed coffee?” Next thing you know you’re scarfing 2000 calories of cheesecake drizzled with butterscotch sauce. You were sold.

Selling your digital ideas to a manager in oil and gas is more complicated. Virtually everyone in oil and gas start out as digital doubters. This is a structural feature of the industry, part of the culture, linked to its safety and process adherence needs, and rooted in how the industry trains its people to manage risk.

Here’s some tactics to consider.

  continue reading

104 jaksoa

Artwork
iconJaa
 
Manage episode 382863446 series 3488265
Sisällön tarjoaa Geoffrey Cann. Geoffrey Cann tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

If you want to be a successful digital leader, you need to be able to sell your ideas to a reluctant oil and gas buyer.

Selling is so innately human we don’t even know when we’re selling or being sold. Have you ever been to a restaurant and found yourself ordering something you would usually not ever have at home, like some decadent dessert? The end of the main meal arrives and the server kindly brings you a fresh menu already open to the dessert page. They innocently ask “can I tempt you with some freshly brewed coffee?” Next thing you know you’re scarfing 2000 calories of cheesecake drizzled with butterscotch sauce. You were sold.

Selling your digital ideas to a manager in oil and gas is more complicated. Virtually everyone in oil and gas start out as digital doubters. This is a structural feature of the industry, part of the culture, linked to its safety and process adherence needs, and rooted in how the industry trains its people to manage risk.

Here’s some tactics to consider.

  continue reading

104 jaksoa

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