Changing Role of the Campaign Manager with Joe Fuld The Campaign Workshop

Digital Politics with Karen Jagoda

Joe Fuld, Founder of The Campaign Workshop, joins Deepak Puri, CEO of The Democracy Labs, to consider how the role of political and advocacy campaign managers has changed over the last 20 years. The constants are the ongoing challenges for a campaign to refine the message, have the candidate or advocate's voice heard by the target audience, and find the pressure points to make the most short-term and long-term impact. Joe also emphasizes the need to keep innovating to build robust campaign strategies.

Deepak and Joe talk about:

• Driving civic engagement
• Power mapping
• Need for training to maximize the impact of advocates and candidates
• Working with underfunded causes to maximize resources

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The Campaign Workshop

TheDemLabs.org