DTFT 3: Local Paid Search Strategies for Retailers with Gabe Thayn of Adigma

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Gabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses.

This is the first part of a very informative episode on paid search campaigns. Gabe discusses the beauty of paid search and how it improves traffic for retail stores. He shares strategies on how to set up a paid search campaign, how to increase conversions, and how to effectively advertise businesses. He gives away paid search marketing tips to boost your campaign and grow your business.

Listen to DTFT 3 on iTunes here or subscribe on your favorite podcast app.

DTFT 3 Show Notes:

Links:

Find out more about Kevin and Scott here.

Time Stamps:

1:11 – Gabe’s background

2:58 – Advantages of paid search

3:50 – Local vs. Global paid search

8:20 – Setting up a paid search campaign

11:32 – How much should you bid for advertising?

14:19 – Tracking conversions

16:41 – Cross-device conversions

19:06 – Mobile and desktop front

23:35 – When to turn off conversions?

25:03 – Mistakes in paid search bidding

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