Dominating Consumer Insights: Brett Townsend’s Blueprint for Success

DMC Marketing Nugget

In this episode of the DMC Marketing Nugget, host Devin Herz welcomes Brett Townsend, SVP of Strategy at Quester and co-author of Insights on the Brink. Brett brings a unique perspective, blending his extensive experience from both the client and agency sides of the consumer insights industry. He discusses the critical strategies that professionals need to adapt to the rapidly changing landscape of consumer insights.

Whether you're looking to enhance your leadership skills, improve your storytelling with data, or attract top talent, Brett offers actionable advice to help you stay ahead in the field. Tune in to discover how you can elevate your insights game, reassert the value of insights in today’s market, and make a lasting impact in today's competitive landscape.

In this episode, you'll discover:

• Brett's inspiration behind co-authoring Insights on the Brink and how the book addresses the evolving needs in the consumer insights field.
• Effective strategies for becoming a more impactful leader and practitioner in the insights industry.
• The importance of storytelling in data presentation, with tips on how to enhance your narrative skills.
• Recommendations for identifying and attracting top talent to drive innovation and progress in the insights industry.

Don’t forget to subscribe to the DMC Marketing Nugget on YouTube and your favorite streaming platform for more expert insights and marketing tips. Visit DMCMarketingNugget.com for access to all our episodes. Here’s to your success in dominating the world of consumer strategy!

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