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44. Reggie Murphy of Zendesk (part 1)

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Manage episode 418110351 series 62327
Sisällön tarjoaa Steve Portigal. Steve Portigal tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research.

The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start thinking about what we’re building for our customers, what are the questions outstanding that we still don’t have an answer to. We’d go through that exercise, and then we’d prioritize that list. I can’t tell you how valuable those exercises were and how our stakeholders looked at us and said, “Wow, I did not know that research could add this kind of value to our conversation,” because it really helped them see. You know, that question that we’ve been battling around in these meetings isn’t really the one that’s most important. It’s this one. And to see it all together was a revelation for some of our stakeholders. I can’t tell you how important that was. – Reggie Murphy

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Help other people find Dollars to Donuts by leaving a review on Apple Podcasts.

The post 44. Reggie Murphy of Zendesk (part 1) first appeared on Portigal Consulting.
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44. Reggie Murphy of Zendesk (part 1)

Dollars to Donuts

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iconJaa
 
Manage episode 418110351 series 62327
Sisällön tarjoaa Steve Portigal. Steve Portigal tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This episode of Dollars to Donuts features part 1 of my two-part conversation with Reggie Murphy of Zendesk. We talk about aligning the work of the research team with stakeholder OKRs and empowering non-researchers to do user research.

The researcher would go into these meetings and say we’re going to do a “I Wish I Knew” exercise, where we start thinking about what we’re building for our customers, what are the questions outstanding that we still don’t have an answer to. We’d go through that exercise, and then we’d prioritize that list. I can’t tell you how valuable those exercises were and how our stakeholders looked at us and said, “Wow, I did not know that research could add this kind of value to our conversation,” because it really helped them see. You know, that question that we’ve been battling around in these meetings isn’t really the one that’s most important. It’s this one. And to see it all together was a revelation for some of our stakeholders. I can’t tell you how important that was. – Reggie Murphy

Show Links

Help other people find Dollars to Donuts by leaving a review on Apple Podcasts.

The post 44. Reggie Murphy of Zendesk (part 1) first appeared on Portigal Consulting.
  continue reading

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