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Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers
Manage episode 432806764 series 3556092
Sisällön tarjoaa Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.
What background do you look for? How do you set them up for success?
We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.
Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.
Resources:
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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