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You're Killing ROI with Your Marketing Attribution
Manage episode 405967727 series 3556092
Sisällön tarjoaa Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This is the best episode we’ve ever recorded.
Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?
You decide!
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