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Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce

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Sisällön tarjoaa DTC Newsletter and Podcast and DTC Newsletter. DTC Newsletter and Podcast and DTC Newsletter tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising.

What You'll Uncover in This Episode:

Epic Origins: Discover the seeds of Epic Gardening's growth, from a solo blog to a content juggernaut, blooming into a digital and physical gardening powerhouse.

Strategic Growth Tactics: Kevin dives deep into the strategies that skyrocketed his platform's growth, detailing the pivotal moments and decisions that led to exponential increases in audience engagement and revenue.

DTC Mastery: Learn how Epic Gardening seamlessly transitioned into the direct-to-consumer space, launching products that resonated deeply with their audience, validated through community engagement.

Content Is King: Unveil the content strategy that powers Epic Gardening's success across platforms, generating 100-120 articles a month and commanding a substantial presence on YouTube and social media.

Why Tune In? This episode is a treasure trove for entrepreneurs and DTC professionals seeking to understand the power of community-driven brand growth, strategic content marketing, and the art of leveraging online engagement to drive product sales. Kevin's journey underscores the potential of passion, precision, and patience in building a business that not only generates impressive revenue but also contributes positively to its community.

Timestamps:

00:00 - Introduction

02:10 - The Rise of Gardening Content on Social Media

04:30 - The Transition from Content to DTC Success

07:00 - Leveraging Social Media for Brand Growth

09:20 - Epic Gardening's Approach to Product Development

11:40 - The Impact of Pandemic on Gardening and E-commerce

14:00 - Strategies for Building a Gardening Community

16:20 - Future Directions for Epic Gardening

Hashtags:

#EpicGardening #KevinEspiritu #GardeningTips #DTCBranding #SocialMediaGrowth #GardeningCommunity #SustainableGardening #GardenInfluencer #PlantCare #UrbanGardening

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

473 jaksoa

Artwork
iconJaa
 
Manage episode 411339971 series 2899866
Sisällön tarjoaa DTC Newsletter and Podcast and DTC Newsletter. DTC Newsletter and Podcast and DTC Newsletter tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising.

What You'll Uncover in This Episode:

Epic Origins: Discover the seeds of Epic Gardening's growth, from a solo blog to a content juggernaut, blooming into a digital and physical gardening powerhouse.

Strategic Growth Tactics: Kevin dives deep into the strategies that skyrocketed his platform's growth, detailing the pivotal moments and decisions that led to exponential increases in audience engagement and revenue.

DTC Mastery: Learn how Epic Gardening seamlessly transitioned into the direct-to-consumer space, launching products that resonated deeply with their audience, validated through community engagement.

Content Is King: Unveil the content strategy that powers Epic Gardening's success across platforms, generating 100-120 articles a month and commanding a substantial presence on YouTube and social media.

Why Tune In? This episode is a treasure trove for entrepreneurs and DTC professionals seeking to understand the power of community-driven brand growth, strategic content marketing, and the art of leveraging online engagement to drive product sales. Kevin's journey underscores the potential of passion, precision, and patience in building a business that not only generates impressive revenue but also contributes positively to its community.

Timestamps:

00:00 - Introduction

02:10 - The Rise of Gardening Content on Social Media

04:30 - The Transition from Content to DTC Success

07:00 - Leveraging Social Media for Brand Growth

09:20 - Epic Gardening's Approach to Product Development

11:40 - The Impact of Pandemic on Gardening and E-commerce

14:00 - Strategies for Building a Gardening Community

16:20 - Future Directions for Epic Gardening

Hashtags:

#EpicGardening #KevinEspiritu #GardeningTips #DTCBranding #SocialMediaGrowth #GardeningCommunity #SustainableGardening #GardenInfluencer #PlantCare #UrbanGardening

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

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