Are You Making This Critical Mistake Leading To Wasted Ad Spend? With Drew Hart

Ecomm Breakthrough

Drew Hart, your go-to guy for all things Amazon. Drew kicked off his entrepreneurial journey in 2018, launching two private label brands and now managing an Advertising Services Agency that handles over 40 brands, Vinculum (VIN-CUE-LUM), which offers a full range of Amazon services, making him a one-stop-shop for Amazon success.

> Here’s a glimpse of what you would learn….

• Strategies and tactics for exploding the growth of brands on Amazon
• Importance of conducting a thorough audit of the account before implementing strategies
• Methodology for product listing assessment and optimization
• Thinking outside the box in marketing on Amazon
• Keyword research and campaign optimization on Amazon
• Case studies of brands that saw significant results after working with an agency
• Understanding key performance drivers and key performance indicators
• Influence of "The 4-Hour Workweek" by Tim Ferriss and GPT language models
• Staying updated with the latest developments in AI and its impact on digital marketing
• Opportunity to connect with Drew for further assistance with Amazon businesses
• Actionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challenges

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Drew Hart, founder of Vinculum, about strategies for scaling brands on Amazon. They discuss the importance of basics like conversion rates and product listing optimization before advanced advertising. Drew shares case studies demonstrating significant brand growth through fundamental improvements and data-driven strategies. They also explore the impact of AI on digital marketing, with Drew emphasizing the need to stay informed on AI advancements. Listeners are invited to reach out to Drew for a free audit and to learn more about his agency's services.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Foundational Audit First: Before diving into complex strategies, ensure to conduct a thorough audit of your Amazon account. This foundational step helps understand the current state and identifies areas for improvement, setting the stage for effective growth strategies.

Action Item #2: Innovate Marketing Strategies: Don't limit your marketing inspiration to direct competitors. Explore adjacent markets for fresh ideas.

Action Item #3: Data-Driven Optimization: Embrace data-driven approaches for optimization. Test new main images and measure effectiveness through metrics like ad click-through rates.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• PickFu
• The 4-Hour Workweek by Timothy Ferriss
• ProductPinion
• Danny McMillan's Podcast
• Brandon Young in LinkedIn
• Kevin King's Podcast
• Vinculum Agency

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [e-mail] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

**Josh** (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Hart. He is the founder of Vinculum, and today we are going to be talking about the strategies he has been implementing in his agency that has helped explode the growth of some of the brands that he is working with. He is sharing the nitty gritty tactics and strategies with us today. And I can't wait. This episode is brought to you by the Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen Drew, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made bad hiring decisions. I had to take money out of my own personal account in order to fund payroll for our team.

**Josh** (00:00:45) - Because of cash flow constraints. I was also stressed about whether our brand could survive when Covid happened, and ...