404 : Chase Clymer – Create a content production system to create demand for your products

eCommerce Momentum Podcast

If you know me I love systems. Systems bring you consistency and small consistent actions over time bring big results. Chase helps us (me) with step by step instructions on what the “Outliers” are accomplishing by using these steps. Chase also will help you master Shopify for your best results.

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Chase’ podcast: Honest eCommerce

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Chase: [00:00:00] We don’t have the budget, I would say you need to sit down and write a blog a week yourself. Like that’s just get that in your habit. Uh, but if you have a little bit more of a budget, maybe you want to hire a writer to help you produce a blog a week. Um, caveat on hiring writers. Make sure they’re good, make sure it’s English. Uh, and if you are want to save some money, you can hire a blog researcher that may be at a cheaper price point, maybe a, uh, you know, developing country where you can get a writers for a little bit cheaper. But then you are also going to have to hire an editor to turn it into actual American English. Uh, I’ve seen some people do that, so that’s a pretty good tip there. They’ll save you a little bit of money on your blog writing, or if you don’t want to deal with that many people, just hire one good writer.

Cool voice guy: [00:00:45] Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today, here’s your host, Steven [inaudible]

Stephen: [00:00:56] Peterson. Hey, wanted to take a second and talk about Gaye Lisby and Gary, Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com, forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com, forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list, um, as grateful as like they call it mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them delivered to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they’re buying.

Stephen: [00:01:55] Well, you take these lists and you can join multiple lists if you’re interested. And then you can segregate them for the merchandise you want and send them to them. They can make purchases for you on your behalf. Have it delivered to you or delivered to them for prep. Boom, sent into these marketplaces and you could sell. How about that? Wouldn’t it be awesome? I spoke at their conference and there were so many million dollar sellers just using online arbitrage. It’s still available. And again, 14 days, the only way you’re going to get 14 day free trial. So if you come through my link, um, it is an affiliate link. Uh, they do pay me. So I don’t want to mislead you in any way. Um, I would appreciate it, but I’d like to see you try the 14 days. I’ve had so many people that have joined, have so much success.

Stephen: [00:02:38] It’s very exciting to me and you know, quite humbling to me, um, that they trust me to recommend this group and I 100% recommend this group. I’ve seen the results. These are great people that will also teach you to fish. This isn’t just a, hey, here’s the list. You’re on your own. No, this is, hey, here’s why that wasn’t a good deal here. Hey, there’s another opportunity and get to join their groups. And it’s just a phenomenal group of people. Um, just great, great, uh, leaders in that group and these lists are phenomenal. So again, it’s amazing. freedom.com, forward slash momentum, I even arbitrage amazing freedom.com, forward slash momentum hyphen arbitrage. Use that get two weeks free. Try it. You don’t like it, drop out, but give it a shot if you want to add that to your business. Welcome back to the e-commerce momentum podcast.

Stephen: [00:03:27] This is episode four oh four chase climber. Um, very cool guy who has a lot of experience, runs an agency that really specializes more in Shopify than anything else. Um, great, great website, electric I. Dot. Io. Um, and he has a podcast, honest e-commerce. But what I appreciated from him is he cave and he gave two really powerful pieces of information. One is if you have a Shopify store, here are the recommended apps, the things that you can use to really scale up, right? And he says, you know, rather than trying to figure it out rather than he’s already got proof, he’s got experience with a hidden benefit if you use these, right. So, you know, it’s an, it’s almost unsolicited, right? So there’s real value. The other thing is he talks about as a content production system and you know, we produce content, so it’s definitely part of our process, but hearing it that way and then building it and then making it work for your business, that’s what’s going to drive your business and give some really good examples in this podcast of companies that have done it, brands that he’s worked with.

Stephen: [00:04:31] Um, and again, I’m, I’m stuck on his website that electric [inaudible] dot io the testimonials look up some of those companies, look at their websites. You can do that and these are successful brands that are out there selling on their own and on Amazon in this current market and having success. You can do it too. Let’s get into the podcast and we’ll come back to the ECOMMERCE momentum podcast. I’m excited about today’s guest. Um, I’m excited because, uh, it’s the agency that he’s built. I think that that’s the way to approach it. The agency that he’s built has helped. Hopefully, I don’t know if it’s hundreds of clients, but a lot of clients. So I don’t know how many, um, build ecommerce businesses and it’s more brand. And I think, I think all of us who are selling, you know, we want to sell, we want our own brands.

Stephen: [00:05:18] Um, this is a company that’s helped others prove that it can be done and it’s still being done today. Is that fair? Before I introduce, is that correct? Still being done today. Alright, good. So the Amazon, uh, world ha probably has an effect, but it probably makes everybody better. So chase climate. Welcome chase. Thanks for having me. I’m super excited. Well, thank you for coming. Um, the name of your company is the agency is called electric. I, correct? Yes. We’re named after a Judas priest, so it really a electric I. Dot. Io. So make sure people know that that’s a, the the agency that you run. So let’s talk about that because my statement, you know, and even in our pre-conversation, one of the things we have are lots of Amazon sellers listen to this and they want to build a brand. That’s what they know, right?

Stephen: [00:06:03] So they, they probably started like you and I did sell books or thrift store items, build some success in like Ooh. And then they start maybe some wholesale and then they start their own private label and they probably Miss Miss, Miss. And then boom, something gets a little bit of legs. They have some success. They start building this item. Maybe they put a name on it, they maybe they get the trademark, maybe they start building something and then boom, somebody comes in and copies it. Identical, gets on their listing. They now spend most of their legal life fighting through that. And a lot of times never climb out of it, give up, move on to the next product. Um, that’s kind of a cycle that a lot of people see. So they want off, they want to do their own thing. But I think people get stuck in it. So walk us through like some of the brands that you’re working with. I mean, is that a similar story or is that a dissimilar story? And then can we learn from the dissimilar story?

Chase: [00:07:03] I think it is. I would say it’s not dissimilar. I feel it’s right in the middle and I’ll, I’ll kind of explain why the grass is always greener by the way. Let’s just talk about that. So I know of so many brands that started on Shopify and they’re like, we should have, you know, we should’ve been doing Amazon sooner and then we get so many people reaching out like, hey, we’re on Amazon, here’s our pain points. Can you help get us to Shopify? And you know, there are pros and cons to each of them. Uh, the easiest one to point out is with Shopify, you own your customer, but there’s no market to sell to. And then when you’re on Amazon, it’s the complete opposite. That’s like the differences. Those are the most polar opposite differences between them. And the way that that works out with building your brand is like pretty intense.

Chase: [00:07:51] So if you’re starting a new brand and you’re focused on finding product market fit, which I think should be the first thing you do. I liked that product market fit. I’ve not heard that once you’re, once you’re getting that product market fit, finding out that your product actually has traction with people. The best way to test that as Amazon cause there’s a lot of people looking for stuff on there. Uh, and Ebay as well. They’re, these are built in marketplaces with people that are searching for stuff. So I would say when you’re kind of vetting your products or like, I’m trying to think what should I sell? I have some ideas in this space. I would say build some test products and see if they sell on Amazon because that will translate over to sales on Shopify. But you’re going to have to do the leg work to bring people to your website.

Stephen: [00:08:35] Let’s pause there cause that’s a, that’s a good point. So, so get a proof of concept, right? Getting it out there. People are buying his, like you said, that’s where the audience is currently dead. That’s already established. Um, if you do good job with keywords and all that jazz, you get found, boom, they buy, at what point do you say, okay, this is a good enough proof of uh, and I’m ready to move off and create my own. Because as you described, you’re then responsible to bring traffic. And that’s not easy. Correct?

Chase: [00:09:05] It is. It is not easy. Uh, and especially these days I want to just like pop the bubble, the balloon or whatever it is. Facebook is expensive and hard. It is not magic anymore. Um, it is, it used to be, and that’s Kinda how when the agency started, that’s a lot of what we were doing was managed Facebook and Instagram advertising for direct to consumer clients. Um, but now it’s, it’s very competitive. It’s very expensive in the learning curve, um, is a little bit steeper. So, you know, bringing that traffic in is more expensive if you want to do a paid marketing route because Facebook’s now mature, so as Google, so those clicks are expensive. Um, and then the other way to do it is you got to focus on beautiful content, content that resonates with your audience. And some people don’t want to put in the work

Stephen: [00:09:55] that, uh, I mean, ultimately that’s the answer today, right? I mean, and it’s going to be where a lot of our conversation goes is you, I’m selling, uh, Steve’s water bottles. I need to have, you know, stories about camping and hiking or you know, sports or whatever. It’s something that people would use water bottles for to help bring those eyeballs so that audience are people that possibly would be interested in buying water bottles and then I can earn their trust. Right? I mean, that’s really where the work is today as opposed to, like you say, just run in a Facebook viral ad.

Chase: [00:10:27] Absolutely. I mean, obviously those tactics with Facebook and Google still work and you know, they should be kind of in your stack of marketing. But where the real money is, especially for young entrepreneurs who I’m assuming don’t have unlimited funds, uh, the way you can get traffic is by building, like creating awesome content. You can do it with your phone. I’ve seen people go viral with just a, uh, video they shot on their cell phone that led to thousands of sales.

Stephen: [00:10:58] W you know, I was asking this earlier as in the more, maybe that was a dumb question. Is it, you know, what point do you get off? Well, the answer depends, right? I mean that’s, that was pretty dumb, but, but it isn’t illogical to think that there’s an evening out of your clients. What percentage of sales on an Amazon versus their own, do you have any clue?

Chase: [00:11:19] Um, actually so we’ve got it. You know what, it depends. I feel like when you’re building a brand that has a specific product or specific product niche, uh, the pain points on Amazon are going to start to be like the fees. And once you have a name attached to your product, it goes from just being a water bottle to being Steve’s water bottle. You know what I mean? So once you, once you make that transition to actually having a brand, I feel like you should put a little bit more weight into moving, trying to move your customers to your own website because then you can do amazing retargeting. You can do sales, you can kind of what the narrative is with your brand and your customer. Um, but on the other side, we have some customers that use Shopify to sell other products, I. E. S shoes or, uh, we have one client that sells a pool and spa like filters and equipment and stuff like that. And he has, he has them on both and he loves them on both. And...