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Forget about discounts to get more customers. Why not use THIS instead? with Melina Palmer
Manage episode 313343289 series 3267331
Sisällön tarjoaa WALID M. BOUKHARI. WALID M. BOUKHARI tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics.
She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine, and she teaches Applied Behavioral Economics in marketing, pricing, change management and more at Texas A&M Human Behavior Lab.
Her first book, “What Your Customer Wants and Can’t Tell You” is out now.
You can check her website The Brainy Business here.
Or get in touch with her through:
. LinkedIn: Melina Palmer
. Instagram: Melina Palmer
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