Engineering AI: Expectations, Challenges, and Market Trends

Embedded Insiders

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

3 päivää sitten33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

30 päivää sitten 44:27

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On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design.

Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio. Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems.

But first, Rich and Ken discuss recent developments involving China, the U.S., and AI.

For more information, visit embeddedcomputing.com

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#Tech #Embedded Computing Designs #Engineering #Business #Industries #Physics #Science #Natural Sciences #Podcasting Education #Open Source

Engineering AI: Expectations, Challenges, and Market Trends

Embedded Insiders

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published 30 päivää sitten

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But first, Rich and Ken discuss recent developments involving China, the U.S., and AI.

For more information, visit embeddedcomputing.com

267 jaksoa

#Tech #Embedded Computing Designs #Engineering #Business #Industries #Physics #Science #Natural Sciences #Podcasting Education #Open Source

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Embedded Insiders

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Transforming Modern Manufacturing: Robotics, Automation & Functional Safety 59:00

1 day sitten59:00

59:00

Send us a text In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift. Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software. But first, Rich and Ken kick things off with a look at what’s in store for embedded world 2025, and a recent announcement involving Apple’s first custom modem chip for iPhones. For more information, visit embeddedcomputing.com…

Embedded Insiders

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A Modular Future: Chiplets, AI, and Advanced Packaging 45:37

16 päivää sitten45:37

45:37

Send us a text On this episode of Embedded Insiders , Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology. Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re also sharing some information ahead of embedded world 2025 For more information, visit embeddedcomputing.com…

Embedded Insiders

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Engineering AI: Expectations, Challenges, and Market Trends 44:27

30 päivää sitten44:27

44:27

Send us a text On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey . This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design. Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio . Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems. But first, Rich and Ken discuss recent developments involving China, the U.S., and AI. For more information, visit embeddedcomputing.com…

Embedded Insiders

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2025: Automotive Tech Predictions, CES Highlights, and Programming for High-Integrity Systems 45:45

6 weeks sitten45:45

45:45

Send us a text In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures. Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice? But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Chipping In: Europe’s Role in the Semiconductor Industry 40:46

11 weeks sitten40:46

40:46

Send us a text In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients. Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape. But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Defeating Deepfakes & Leading Through Tech Challenges 53:45

14 weeks sitten53:45

53:45

Send us a text In this episode of Embedded Insiders , we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech. Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey. But first, Rich and Ken break down the latest AI news featuring two industry giants. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Breaking Boundaries: Chiplet Interconnects, SDVs & electronica 2024 40:19

15 weeks sitten40:19

40:19

Send us a text On this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging. Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies , to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to be solved. But first, Rich gives us a sneak peek into his trip to Munich for electronica 2024. Stay tuned to hear about the sessions and the top innovators of our Best-in-Show awards. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Navigating New Frontiers: LEO Satellites & Mars Colonization 54:26

17 weeks sitten54:26

54:26

Send us a text On this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments? Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars , to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. But first, we dive into AI and security. Building on a recent conversation with BlackBerry, I ask Rich and Ken to unpack the complexities of using AI to secure systems against AI-driven threats. How do we ensure that AI solutions stay reliable without introducing new risks? For more information, visit embeddedcomputing.com…

Embedded Insiders

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Unlocking CylanceMDR and the Future of Software-Defined Vehicles 40:00

18 weeks sitten40:00

40:00

Send us a text In this episode of Embedded Insiders , we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response. Tolly Report on BlackBerry’s CylanceENDPOINT Later, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry. But first, Rich, Ken, and I will recap Embedded World North America, highlighting standout sessions, hands-on workshops, and the winners of our Best-in-Show awards. If you missed it, we’ve got you covered! For more information, visit embeddedcomputing.com…

Embedded Insiders

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Why Memory Matters: Rambus' HBM4 Memory Controller IP 35:30

20 weeks sitten35:30

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Send us a text In this episode of Embedded Insiders , we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the impact of AI on memory technologies. Later, Rich sits down with Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices to discuss how the company has transformed from being a traditional analog supplier into a vendor who delivers a mix of software with development kits and IDEs that bring all the technologies together. But first, Rich and Ken discuss the resurgence of reference designs and white-labeling, driven by increasing demands for flexibility, ease of use, and faster time to market. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Pioneering RISC-V and Defining Software-Defined Vehicles 40:48

24 weeks sitten40:48

40:48

Send us a text On this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond. Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024. Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDVs, the timeline for their broader adoption, and the challenges still in the way. But first, Rich and Ken provide a sneak peek into what’s in store at the Embedded World North America conference and exhibition, happening October 8-10 in Austin, Texas. For just $30, attendees can participate in one of three hands-on workshops sponsored by Analog Devices, NXP Semiconductors, and STMicroelectronics—each designed to help you jumpstart your next application. Don’t wait! Check out the links below for more details and to register—spots are filling up fast! Embedded Development using Zephyr & Open Source Tooling Fast-Track your IoT Development with NXP’s Wireless Microcontrollers Hands-On Training with Free Nucleo-H7S3L8 Dev Board For more information, visit embeddedcomputing.com…

Embedded Insiders

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Driving the Future with AMD, and an Embedded World NA Preview 47:16

26 weeks sitten47:16

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Send us a text On this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru. Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software . But first, Rich and Ken discuss the upcoming embedded world North America conference and exhibition set for October 8-10 at the Austin Convention Center in Austin, Texas. Now, the call for papers has closed, but keep listening to hear how to prepare for the event, what to expect, and how to get the most out of your attendance. For more information about AMD's offerings, check out the links below: AMD Press Release: AMD Extends Leadership Adaptive SoC Portfolio with New Versal Series Gen 2 Devices Delivering End-to-End Acceleration for AI-Driven Embedded Systems AMD Versal AI Edge Series Gen 2: Versal AI Edge Series Gen 2 (amd.com) AMD Automotive Solutions: Automotive Solutions (amd.com) For more information, visit embeddedcomputing.com…

Embedded Insiders

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Intel’s Energy Efficient, Low Cost Approach to Electric Vehicles 43:05

30 weeks sitten43:05

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Send us a text On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs. Next, Rich and Vin are back with another Dev Talk discussing the embedded developers’ approach to the testing process, specifically the pros and cons of waiting to test prototypes once they’re complete, and the testing tools every developer should have in their toolbox. But first, Rich, Ken, and I discuss the current state of electric vehicles and our curiosity about Intel's approach to the market. For more information, visit embeddedcomputing.com…

Embedded Insiders

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Go Faster, Work Smarter: AI, HPC, and the Future of Data Centers with Rambus 38:36

33 weeks sitten38:36

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Send us a text On this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is staying ahead of the curve with its recently launched PCI Express® (PCIe®) 7.0 IP portfolio . Next, Rich, Ken, and I discuss innovation in the memory market, focusing on how the push toward lower latency—driven by AI and edge processing—has led most companies in the industry to prioritize accessibility, speed, and reliability as key solutions. Finally, in our Engineering Heroes segment sponsored by Wind River, we’re highlighting Albert Manero and John Sparkman, co-founders of Limbitless Solutions, a University of Central Florida-based nonprofit. The two develop bionic prosthetic limbs custom-designed specifically to fit children with limb differences. For more information, visit embeddedcomputing.com…

Embedded Insiders

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GaN Acquisitions & Securing the Edge with Infineon 37:18

35 weeks sitten37:18

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Send us a text On this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company’s wide variety of secure features, Infineon’s newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge security simpler and cheaper. Next, in our Engineering Heroes segment sponsored by Wind River, we’re honoring Nandini Kappiah, a Senior Director of Software Engineering at Google, who worked alongside her team of 180 and contributed to developing California’s ShakeAlert earthquake early warning system. The system works to inform millions of Android device users all along the West Coast of the U.S. But first, here’s Rich and Ken discussing some of the most recent and significant acquisitions surrounding GaN-based power products. For more information, visit embeddedcomputing.com…

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