What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?

Embracing Marketing Mistakes

In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance of cultural connections in marketing—all with our usual splash of terrible humour.
Switch gears with us as we tackle the glitz and glamour of Super Bowl ads, questioning if the hefty price tag is really worth the spectacle. Dunkin's star-studded commercials and social media finesse provide the perfect case study for a multifaceted approach to increasing brand awareness. And for a taste of something a little different, we tease an upcoming segment with our guest Katie, who offers a glimpse into her marketing mistake regarding reality TV influencers.
The 'DunKings' Superbowl ad

Send your questions here

Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
X
LinkedIn
Follow The Show:
X
TikTok
YouTube

Luvut

1. What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon? (00:00:00)

2. Exploring Dunkin’s Ben Affleck Collaboration (00:00:04)

3. Super Bowl Ads and Brand Flex (00:08:43)

4. Katie's Big Influencer Marketing Mistake (00:14:31)

5. Celebrity Interview on Reality Show (00:17:44)