Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman

Embracing Marketing Mistakes

Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaking the bank. He also gives us a sneak peek into his latest book, "How Calm Whipped Up a Storm," which dives deep into the art of mixing humour and seriousness in marketing.
Step into the world of creative PR as we dissect some of the most unconventional campaigns ever conceived. From the ground-breaking "Baa Baa Land" for Calm, which featured an eight-hour slow-motion film to help you snooze, to the strategy behind seemingly spontaneous stunts, we cover it all. Hear about the meticulous research and brainstorming sessions that transform wild ideas into viral sensations. We also explore how guerrilla marketing and viral content have evolved to keep audiences hooked.
Humour and weirdness—do they really have a place in serious marketing? Absolutely! Find out how weird celebrity endorsements and unusual concepts can generate massive media buzz. We bring you stories of Gwyneth Paltrow's infamous candle launch and John McEnroe's sleep stories for Calm. Don't miss this episode filled with laughter, creativity, and expert strategies to keep your marketing fresh and engaging.
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1. Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman (00:00:00)

2. Innovative PR Strategies (00:00:04)

3. Unconventional PR Campaign Creation (00:04:12)

4. The Power of Weird Celebrities (00:18:07)

5. Constant Innovation in Marketing Strategies (00:24:22)

6. The Value of Humor in Marketing (00:36:31)

7. Show Guest Contact Information (00:51:26)