#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

Empowering Healthy Business: The Podcast for Small Business Owners

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.
More specifically, this episode includes:

• A DIY Approach Can Work Though is Usually Disjointed
• The Stage and Size When Companies Hire Outside Marketing Leadership
• Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
• Different Marketing Roles and Options
• Selecting the Right Fractional Marketing Leader
• Staffing Up a Marketing Department and Making Full-Time Hires
• Setting a Marketing Budget

Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
[e-mail]
https://www.linkedin.com/in/calvinwilder/

Luvut

1. #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business (00:00:00)

2. A DIY Approach Can Work Though is Usually Disjointed (00:02:27)

3. The Stage and Size When Companies Hire Outside Marketing Leadership (00:05:03)

4. Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics. (00:07:30)

5. Different Marketing Roles and Options (00:13:40)

6. Selecting the Right Fractional Marketing Leader (00:18:37)

7. Staffing Up a Marketing Department and Making Full-Time Hires (00:24:11)

8. Setting a Marketing Budget (00:29:15)