Email is Oversaturated. Direct Mail Automation Is The Future w/ Dennis Kelly | Postalytics

Entrepreneur's Handbook

Inspirational stories plus practical takeaways from the entrepreneurship world.
Today we have with us Dennis Kelly, the founder and CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation.
Dennis was also co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. He's started many more startups and sold them as you'll hear in this episode.
We hope you enjoy the episode and don't forget to share it with others. You can learn more at:

Our Website:

http//www.entrepreneurshandbook.co.

Dennis’ LinkedIn:

https://www.linkedin.com/in/dennisjohnkelly/

Dennis’s Twitter

https://twitter.com/djkelly1?lang=en

Postalytics website:

https://www.postalytics.com/

Keynotes:

Introduction (0:00)

Growing up on a farm (00:54)

A natural (3:22)

Lessons learned (4:45)

When you are right about the next big thing (6:56)

Talking about the transition from a small to a bigger firm (8:50)

The one with the biggest impact (13:55)

Having full control (18:10)

Postalytics (19:46)

When customers knock on your door (26:00)

Keeping motivated (28:35)

A long road map for Postalytics (31:21)

Reinvesting and marketing strategies (32:51)

Adjusting the marketing message (35:16)

Talking with customers (37:20)

Dealing with imposter syndrome (39:08)

A higher return on investment (40:39)