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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Manage episode 415454680 series 3433304
Sisällön tarjoaa Louis Grenier and Louis Grenier | Marketing. Louis Grenier and Louis Grenier | Marketing tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
- (00:00) - Intro
- (03:03) - What would be product-led growth and sales-led growth if they were a board game
- (08:03) - Cutting through the jargon
- (11:57) - Breaking down product-led growth
- (15:38) - Breaking down sales-led growth
- (17:22) - When to choose between PLG or SLG
- (19:55) - Step-by-step guide with a sales-led company
- (29:21) - What is the most difficult scenario for a sales-led company
- (37:23) - The 4 categories of people you need to serve
- (39:30) - How to identify the key "aha" moment
- (58:23) - Summary
- (01:00:07) - Leah's top 3 resources
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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Finally...
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