How to Find Undiscovered (Yet Profitable) Niches

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.

In this episode, you’ll learn:

• The essence of positioning in business
• How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
• How to identify your skills and leverage them to make money

Resources and Recommendations:

• Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
• "Improvisation and the Theatre" by Keith Johnstone
• "Thinking in Bets" by Annie Duke

Topics Covered:

• (00:00) - Intro
• (01:33) - The importance of positioning in business
• (06:29) - Who can ruin your positioning?
• (11:06) - Why 99% of business is b*lls
• (13:10) - Leveraging experience and skills for career evolution
• (17:46) - Finding and mastering your niche
• (19:47) - Knowing when to specialize
• (23:17) - Embracing career changes
• (31:12) - Navigating niche market risks
• (45:49) - Emily’s top 3 resources

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Finally...

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