The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Sisällön tarjoaa The Pop-Marketer. The Pop-Marketer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Special Edition - Agency and Marketing Team Dynamics
Manage episode 220131233 series 2416691
Sisällön tarjoaa The Pop-Marketer. The Pop-Marketer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?
Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.
A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.
This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.
#marketing #workflow #synergism
…
continue reading
Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.
A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.
This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.
#marketing #workflow #synergism
47 jaksoa
Manage episode 220131233 series 2416691
Sisällön tarjoaa The Pop-Marketer. The Pop-Marketer tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?
Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.
A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.
This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.
#marketing #workflow #synergism
…
continue reading
Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.
A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.
This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.
#marketing #workflow #synergism
47 jaksoa
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