Vegas Special: Auto Leaders Spill Secrets! | Facts Not Feelings

Facts Not Feelings with Brooke C. Furniss

Facts Not Feelings dives deep into the automotive industry's latest trends in this special Digital Dealer Vegas episode. Join host Brooke Furniss and esteemed guests, including Mike Bukowski, "Big" Al Gillespie, Mike Colacchio, and Allie Peters. Uncover the mysteries of Google Analytics 4 (GA4), the balance between Organic vs. Paid strategies, the evolving landscape of Fixed Ops, and the promising horizon of AI & Chat GPT in automotive. Be part of the discussion that highlights the role of CDPs in ensuring data privacy and the captivating evolution of personalized marketing. Subscribe now and stay ahead in the automotive industry!
Key Takeaways:
1. GA4 provides much more granular and customizable reporting through its event-based structure and parameters.
2. Proper setup of access controls is critical to avoid wrecked reporting. Limit admin and edit access.
3. Linking website activity to sales is easier in GA4 if you build out custom events, dimensions and metrics tailored to your dealership's needs.
Connect 🔗
Mike Bukowski: https://qrcc.me/ryvf3pd7k38e
"Big" Al Gillespie: https://qrcc.me/rz1fwxr4mmwp
Mike Colacchio: https://qrcc.me/rz3kvbmr5d94
Allie Peters: https://qrcc.me/rze2wy5oh2pd
Register for Digital Dealer: https://qrcc.me/rzelrtl4cl4v
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
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Youtube ▶️ https://bit.ly/3jDwPoO
Chapters
00:00 - Introduction
2:28 Mike Bukowski on GA4’s Impact on Automotive Brands
4:30 Leveraging GA4 for Small Dealerships: Tips from Mike
7:09 Big' Al Gillespie on Balance Between Paid vs Organic in Automotive Sector
12:01 Emerging Social Media for Automotive Brands: Best Practices from Big Al
16:15 Evolution of Fixed Ops: Insights from Allie Peters, VP of Service at Cavender Auto
19:03 Setting Up Successful Fixed Ops Departments: Pillars to Focus On
22:14 Understanding CDPs with Mike Colacchio, Chief Revenue Officer at Fullpath
28:30 Responsible Use of Customer Data: Importance in the Era of Data Privacy
33:06 Navigating GA4 Challenges: Insights on Thresholding and Delayed Data Reporting
38:33 Essential Tools for Success: Allie Peters on Cavender Auto Group’s Journey
42:11 Choosing a CDP Partner: Key Vetting Questions for Dealerships
47:29 Lightning Round: Fun Facts about the Digital Dealer Vegas Super Panel