What It’s Really Like to Start a Beauty Brand, with Diarrha N'Diaye-Mbaye

Fat Mascara

Ami Colé founder & CEO Diarrha N'Diaye-Mbaye went from social media manager (Temptu, L’Oréal) to product developer (Glossier) to starting a beauty brand for melanin-rich skin—and she’s refreshingly honest about what it took to get where she is. We discuss how her personal story is part of (but not the same thing as!) her brand; what it’s like to work with investors; the challenges BIPOC-owned beauty brands are facing; and how much fun it is for her to create gorgeous products that people love.

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