Nurx by Thirty Madison Brings Women’s Healthcare to Your Mailbox – Episode 233

FemTech Focus

In this episode, we talk with Michelle Carnahan, President of Thirty Madison. Thirty Madison is a direct-to-consumer healthcare company intended to provide specialized care to individuals with chronic conditions. They currently operate four unique brands: Keeps, Cove, Evens, and Picnic focused on treating hair loss, migraines, GI issues, and allergies respectively.

Michelle and Brittany discuss Thirty Madison’s leadership in delivering digital health for women through their portfolio of brands, including NURX. They also touch on some of the challenges women face in accessing quality healthcare and how Thirty Madison and NURX are helping solve these problems.

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Correction: Nurx was acquired by Thirty Madison in 2022 when the company was seven.

Guest bio

Michelle Carnahan has spent her entire career ensuring patients get the treatments they need to live a happy and healthy life. After graduating from college, Michelle joined Eli Lilly as a pharmaceutical sales rep. Fast forward 26 years and she will have led two of their largest product lines before launching their international business unit in 2017. She joined Thirty Madison as President in July of 2020 — just as the pandemic was reaching its head and digital technology adoption was fueling rapid changes in the way consumers access care. Within a year of joining, Michelle helped Thirty Madison to a $140M Series C raise with a valuation of over $1BN led by HealthQuest Capital.

Organization bio

Thirty Madison is a direct-to-consumer healthcare company intended to provide specialized care to individuals with chronic conditions. They currently operate four unique brands: Keeps, Cove, Evens, and Picnic focused on treating hair loss, migraines, GI issues, and allergies respectively.

In 2022, Thirty Madison merged with Nurx, the leading digital healthcare platform for women. The combined entity now covers a wide range of chronic, sexual health, and women’s health conditions through both digital and at-home care.

FemTech Focus Podcast bio

The FemTech Focus Podcast is brought to you by FemHealth Insights, the leader in Women’s Health market research and consulting. In this show, Dr. Brittany Barreto hosts meaningfully provocative conversations that bring FemTech experts - including doctors, scientists, inventors, and founders - on air to talk about the innovative technology, services, and products (collectively known as FemTech) that are improving women's health and wellness. Though many leaders in FemTech are women, this podcast is not specifically about female founders, nor is it geared toward a specifically female audience. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.

FemHealth Insights bio

Led by a team of analysts and advisors who specialize in female health, FemHealth Insights is a female health-specific market research and analysis firm, offering businesses in diverse industries unparalleled access to the comprehensive data and insights needed to illuminate areas of untapped potential in the nuanced women’s health market.

Time Stamps

[05:50] How Michelle got into digital health

[07:30] What is Thirty Madison?

[09:12] ⅓ of women’s health patients at Thirty Madison live in women’s health desert

[10:02] NURX is the leading digital healthcare company for women

[11:48] Who is the ideal NURX customer?

[14:40] Accessible and affordable – that’s what NURX is about

[18:52] Product offerings at Thirty Madison

[20:40] Birth control side effects + finding the right birth control for you using digital health

[23:40] What are some of the challenges faced? Capital, differentiation, scale.

[31:03] Lessons learned at a large healthcare company that Michelle has brought to her role

[35:24] Thirty Madison fundraising process

[36:54] Make sure your investors understand and believe in the mission of your business

[37:22] Future of Thirty Madison

Episode Contributors

Michelle Carnahan

LinkedIn: @Michelle Carnahan

Thirty Madison

Website: https://thirtymadison.com/

LinkedIn: @Thirty Madison

Dr. Brittany Barreto

LinkedIn: @Brittany Barreto, Ph.D.

Twitter: @DrBrittB

Instagram: @drbrittanybarreto

FemTech Focus Podcast

Website: https://femtechfocus.org/

LinkedIn: https://www.linkedin.com/company/femtechfocus

Twitter: @FemTech_Focus

Instagram: @femtechfocus

FemHealth Insights

Website: https://www.femhealthinsights.com/

LinkedIn: @FemHealth Insights