Cynthia Ruff, Founder Of HashTag Pay Me: The Art & Science Of Getting Paid

FOLLOW ME

As a creator, one of the hardest questions to get a straight answer for is: “how much should I charge?”

That’s where Cynthia Ruff comes in. After years of wingin’ it and piecing together her personal rates, she created HashTag Pay Me, the only tool that helps creators streamline their brand outreach process.

We chat with Cynthia on all things startup capital, building credibility as a content creator, and how HashTag Pay Me works. She breaks down how she uses her ‘fairy math’ method to rethink corporate compensation tools that create a more transparent, even playing field for creators.

She also shares what’s next for the platform, including conversion metrics, networking features, and a digital app.

IN THIS EPISODE, WE TALK ABOUT:

• The current startup loan landscape and the SVB of it all

• Challenges in getting traditional investors to understand pain points in the creator economy

• Updating what it means to be ‘recession-proof’

• Why whitelisting is a double-edged sword and how to make sure you’re appropriately compensated

• How to use HashTag Pay Me to confidently set your rate and back it up with data

RESOURCES

• Check out All-In Podcast

• Learn more about Be Social Group

CONNECT WITH CYNTHIA

Follow Cynthia: @cynthiahruff

Follow HashTag Pay Me: @hashtagpayme

Get started with HashTag Pay Me: hashtagpayme.com

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould