Jenny Park, Leader Of Brand Partnerships At LinkedIn: How To Craft Your Brand Niche & Make Six Figures As A Micro-Creator

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When Jenny Park was rejected by the Forbes 30 Under 30 list, she set out to create her own opportunities. Now, she is a personal finance content creator and leader of brand partnerships at LinkedIn, collaborating with high-profile talents like Ryan Reynolds, Mindy Kaling, and Mr. Beast. Jenny joins us today to discuss how she bridges the gap between creation, storytelling, and operations at LinkedIn while balancing her content creation side hustle.

In our conversation, she highlights LinkedIn as a valuable tool for recruiting and fact-checking during the hiring process. Jenny uses TikTok content creation as a creative outlet, and she shares her tips for juggling a full-time job with being a content creator, increasing creator marketplace interest, and making six figures in brand partnerships as a micro creator.

IN THIS EPISODE, WE TALK ABOUT:

- (6:31) Jenny's background in brand building as it relates to her current position at LinkedIn

- (12:56) Using LinkedIn for recruiting and fact-checking during the hiring process

- (17:56) How LinkedIn collaborates with brands, high-profile creators, and entrepreneurs

- (19:36) Jenny’s experience juggling a full-time job while being a content creator

- (22:16) Tools for streamlining your content editing

- (30:42) Advice for generating huge earnings as a micro-creator

RESOURCES

- Learn more about Be Social Group

CONNECT WITH JENNY

Follow Jenny on Tiktok: @mohaewithjennypark

Connect with Jenny on LinkedIn

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould