Artwork

Sisällön tarjoaa FDF. FDF tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

FDF Focus :Having your Packaging and Eating it.

26:32
 
Jaa
 

Manage episode 377024256 series 2813249
Sisällön tarjoaa FDF. FDF tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Having your Packaging and Eating it.

In this podcast the three participants will discuss what role brands can play to drive consumer behaviour to decrease consumer reliance on plastic. Whilst consumers are more knowledgeable than ever on the global environmental crisis, is this enough to impact consumer choice or are there more important drivers we can learn from behavioural science when it comes to consumers making that all important purchase decision?

The team will look at a real case study where Xampla and Gousto worked in partnership to launch the first edible stock cube wrapper. Reviewing consumer research pre and post launch, the participants will identify lessons learned and discuss the question, how do we get consumers to make positive purchasing decisions which are better for the planet? The team will provide helpful advice on the steps brands can take to change consumer behaviour, what works and what really doesn’t. They also discuss the question as to how much can we expect consumers to do and how much is it up to the brands to decrease our reliance on plastic?

Speakers are:

Hannah Pearse, Nutrition Business Development Manager , Xampla

Abigail Ryan, Sustainability Team, Gousto

Andreea Redfern, Behavioural Science Lead, Walnut Unlimited

  continue reading

145 jaksoa

Artwork
iconJaa
 
Manage episode 377024256 series 2813249
Sisällön tarjoaa FDF. FDF tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Having your Packaging and Eating it.

In this podcast the three participants will discuss what role brands can play to drive consumer behaviour to decrease consumer reliance on plastic. Whilst consumers are more knowledgeable than ever on the global environmental crisis, is this enough to impact consumer choice or are there more important drivers we can learn from behavioural science when it comes to consumers making that all important purchase decision?

The team will look at a real case study where Xampla and Gousto worked in partnership to launch the first edible stock cube wrapper. Reviewing consumer research pre and post launch, the participants will identify lessons learned and discuss the question, how do we get consumers to make positive purchasing decisions which are better for the planet? The team will provide helpful advice on the steps brands can take to change consumer behaviour, what works and what really doesn’t. They also discuss the question as to how much can we expect consumers to do and how much is it up to the brands to decrease our reliance on plastic?

Speakers are:

Hannah Pearse, Nutrition Business Development Manager , Xampla

Abigail Ryan, Sustainability Team, Gousto

Andreea Redfern, Behavioural Science Lead, Walnut Unlimited

  continue reading

145 jaksoa

Kaikki jaksot

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas