Manage episode 377024256 series 2813249
Having your Packaging and Eating it.
In this podcast the three participants will discuss what role brands can play to drive consumer behaviour to decrease consumer reliance on plastic. Whilst consumers are more knowledgeable than ever on the global environmental crisis, is this enough to impact consumer choice or are there more important drivers we can learn from behavioural science when it comes to consumers making that all important purchase decision?
The team will look at a real case study where Xampla and Gousto worked in partnership to launch the first edible stock cube wrapper. Reviewing consumer research pre and post launch, the participants will identify lessons learned and discuss the question, how do we get consumers to make positive purchasing decisions which are better for the planet? The team will provide helpful advice on the steps brands can take to change consumer behaviour, what works and what really doesn’t. They also discuss the question as to how much can we expect consumers to do and how much is it up to the brands to decrease our reliance on plastic?
Hannah Pearse, Nutrition Business Development Manager , Xampla
Abigail Ryan, Sustainability Team, Gousto
Andreea Redfern, Behavioural Science Lead, Walnut Unlimited