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How to Reimagine the Entrepreneur's Playbook with Melissa Bernstein of Lifelines

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Manage episode 410416231 series 2740068
Sisällön tarjoaa Inc. Magazine. Inc. Magazine tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.

  continue reading

218 jaksoa

Artwork
iconJaa
 
Manage episode 410416231 series 2740068
Sisällön tarjoaa Inc. Magazine. Inc. Magazine tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There are a special few founders whose contributions are so prolific that they are better known as inventors. Melissa Bernstein is one of those founders. She spent 30 years at the helm of iconic toy company, Melissa & Doug, where she designed over 5,000 innovative products for children of all ages and sold billions of dollars of toys around the world. Having been bit by the bug of a mission a second time around, she is now Co-Founder and Chief Creative Officer of Lifelines, reinventing well-being products for adults and helping them strengthen their resilience, spark joy and creativity, and unlock their full potential. Melissa shares how you truly know when you have a breakout product, why sometimes being rebellious is the key to your go-to-market strategy, and why creativity is inextricably linked to a beginner's mindset.

  continue reading

218 jaksoa

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