How to Capitalize on Information Asymmetry with Andrew Lacy of Prenuvo

For Starters with Alexa von Tobel

Andrew Lacy first encountered whole-body imaging as a patient. In just one hour, he learned more about his health than the American healthcare system had taught him in his entire life. He wondered to himself: why isn’t this technology accessible for everyone everywhere? So he started Prenuvo, the company pioneering proactive whole-body imaging for the early detection of cancer and other diseases—with one 60-minute exam. Prenuvo leverages cutting-edge MRI hardware and software, advanced AI research, and the world's largest database of whole-body imaging to empower patients to proactively manage their health. Andrew shares why information asymmetry amongst physicians was the tipping point that convinced him to start his third entrepreneurial endeavor, how he approached customer acquisition in an entirely new healthcare category, and why he believes humility is a critical quality for repeat entrepreneurs.