Unyoked: Tapping into mother nature

Founded & Grounded

Twin brothers.
A unique vision.
And a determination to create a global nature brand against all odds.
This is the remarkable story of Unyoked: hear from co-founder Cam about his unstoppable startup that has overcome bushfires, floods, and a pandemic to bring sustainable off-grid cabins to the world.
Key Takeaways

- Creating a category is a bold move that differentiates your startup from competitors and requires deep market understanding, a clear USP, and significant marketing efforts to educate consumers.
- Having a co-founder with aligned values and life stages is crucial for a harmonious relationship and the success of a startup.
- A startup journey will inevitably encounter challenges, and maintaining resilience and a problem-solving mindset is crucial in navigating and overcoming these obstacles.

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Luvut

1. Introduction to Cam Grant and Laura Rawlings, and an overview of Founded & Grounded podcast (00:00:00)

2. Guest entrepreneur Cam Grant's introduction and description of his business, Unyoked (00:01:29)

3. Inspiration and process of setting up Unyoked, and its benefits for founders and visionaries (00:05:13)

4. Validating Unyoked's concept and building the customer experience (00:12:38)

5. Financial aspects of Unyoked, brand building, and the approach to raising funds (00:17:36)

6. Sponsor: Nova Blue (00:22:38)

7. The role of confidence and resilience in launching and running a startup (00:25:30)

8. Expansion of Unyoked and dealing with failures in the startup journey (00:30:17)

9. Importance of a strong support network and sacrifices made during the startup journey (00:35:00)

10. Establishing a successful co-founder relationship and considerations about co-founders' life stages (00:44:00)

11. Cam's advice for early-stage founders and plans for Unyoked's future (00:51:05)

12. Community lead Samantha shares audience feedback and introduction of next episode's guest (00:58:52)

13. Closing remarks and where to find Founded & Grounded (01:02:34)