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Episode 101: B2B marketing communities 101: The How To from metadata, Fullfunnel, Chili Piper, Expandi and Alyce
Manage episode 350272527 series 3072965
Sisällön tarjoaa Andrei Zinkevich. Andrei Zinkevich tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Join me, Katie Ray (metadata.io), Nick Bennett (Alyce), Arthur Castillo (Chili Piper), and Stefan Smulders (Expandi) sharing our experience of building great & engaged B2B marketing communities.
We are covering:
- How to develop a community strategy, differentiate it, and incentivize people to join it and engage
- How do you decide the type of content you want to source and how to incentivize creators?
- How to leverage the community to support and grow your business without spam & promos. What are reasonable expectations to set for the business on when to expect "results"?
- How to measure success?
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
…
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On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Join me, Katie Ray (metadata.io), Nick Bennett (Alyce), Arthur Castillo (Chili Piper), and Stefan Smulders (Expandi) sharing our experience of building great & engaged B2B marketing communities.
We are covering:
- How to develop a community strategy, differentiate it, and incentivize people to join it and engage
- How do you decide the type of content you want to source and how to incentivize creators?
- How to leverage the community to support and grow your business without spam & promos. What are reasonable expectations to set for the business on when to expect "results"?
- How to measure success?
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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