))
133. The Top 20% Rule for growing Individual Giving results, with Craig Linton
Manage episode 423318977 series 3579627
Sisällön tarjoaa Bright Spot and Rob Woods. Bright Spot and Rob Woods tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The 80/20 Principle states that results will never be evenly distributed. A minority of your donors have the potential to give much more than the majority. Of course, many charities treat major donors differently, but we’ve found that within a file of individual donors giving at lower levels (or event participants), The 80/20 Principle still holds true. If we look for it, this is a wonderful opportunity to better serve your most valuable supporter relationships and grow income. Craig Linton is an author, trainer and individual giving specialist with 20 years’ fundraising experience. In this episode, Craig and Rob explore ways to escape the common pitfall of ‘one size fits all’ stewardship and share ideas to help you grow income by finding and serving the top 20% with the highest potential.
160 jaksoa
Jaa
