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136. AI and fundraising - tips, ideas, ethics, with Emily Casson
Manage episode 423318974 series 3579627
Sisällön tarjoaa Bright Spot and Rob Woods. Bright Spot and Rob Woods tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Artificial intelligence / AI is here to stay and it’s transforming the way many sectors do business. In this episode we explore what difference AI is already making to fundraising, and what do we need to be aware of? The very experienced digital fundraiser, Emily Casson gave a fascinating talk at Bright Spot’s summer Breakfast Club for Fundraising Leaders event, and we’re pleased to share her talk here. She spoke about why charities cannot afford to ignore AI. She demonstrated how it can help fundraisers be more effective, including in terms of saving time, generating ideas and improving analysis. For example, Emily and her colleagues have already used it to make big improvements in how they tailor individual supporter journeys, so that supporters are asked to give amounts appropriate to them. Emily also talked about several important ethical issues charities need to consider with this rapidly changing technology. If you want to get in touch, Emily and I would love to hear from you – we’re both on Linked In, and on X / twitter Emily is @EmilyCasson and I’m @woods_rob.
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