208. The science behind purpose, with Britt Andreatta

Future-Proof

My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".

Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.

Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.

Resources

• Britt Andreatta website
• "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential" by Britt Andreatta
• CPA Practice Advisory article, "Where Have All The Accountants Gone?" by Garrett Wagner