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The Tech CEO's Perspectives on Marketing
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Manage episode 431675307 series 2427165
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.
Their discussion covers:
Burton’s journey from software executive to CEO and his extensive experience in enterprise software and marketing.
The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs.
Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact.
Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.
782 jaksoa
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 13, 2024 18:35 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 431675307 series 2427165
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.
Their discussion covers:
Burton’s journey from software executive to CEO and his extensive experience in enterprise software and marketing.
The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs.
Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact.
Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.
782 jaksoa
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