The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Sisällön tarjoaa devcom.global. devcom.global tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Samanlainen kuin games industry insights - devcom podcast
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#026 Building IP and Brands for Games - Gerard Whelan, David O´Connor and Christian Fonnesbech
Manage episode 313728946 series 3283384
Sisällön tarjoaa devcom.global. devcom.global tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode, our host Lars Janssen talks to Gerard Whelan, David O´Connor and Christian Fonnesbech from Leverage about building brands and IPs for games – an important aspect of game development that sometimes gets ignored. Our guests will share some insights into the differences between a brand and an IP and why they are especially important for a indie studios.
00:00:00 Welcome
00:00:40 Introduction of the Leverage team
00:06:16 Why is building an IP so important?
00:13:53 The difference between a brand and an IP
00:18:12 Bringing the process to developers and the associated challenges
00:22:50 Creativity that helps build a brand
00:27:08 Experience with hiring a brand agency
00:33:29 Definition of a brand
00:39:41 The luck trap
00:41:49 An IP needs a character
00:45:26 How can a small indie developer build a brand?
00:52:17 Moving from brand to IP
00:59:36 Goodbye
36 jaksoa
Jaa
Manage episode 313728946 series 3283384
Sisällön tarjoaa devcom.global. devcom.global tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode, our host Lars Janssen talks to Gerard Whelan, David O´Connor and Christian Fonnesbech from Leverage about building brands and IPs for games – an important aspect of game development that sometimes gets ignored. Our guests will share some insights into the differences between a brand and an IP and why they are especially important for a indie studios.
00:00:00 Welcome
00:00:40 Introduction of the Leverage team
00:06:16 Why is building an IP so important?
00:13:53 The difference between a brand and an IP
00:18:12 Bringing the process to developers and the associated challenges
00:22:50 Creativity that helps build a brand
00:27:08 Experience with hiring a brand agency
00:33:29 Definition of a brand
00:39:41 The luck trap
00:41:49 An IP needs a character
00:45:26 How can a small indie developer build a brand?
00:52:17 Moving from brand to IP
00:59:36 Goodbye
36 jaksoa
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Samanlainen kuin games industry insights - devcom podcast
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!
Siirry offline-tilaan Player FM avulla!
