Episodes 86: The 6 things you need to unlearn to sell your stuff successfully

Get richer teacher with Ola Kowalska

In this episode, I talked about unlearning some things that might be standing in the way of your success in selling stuff in your business. Here are the six key points we covered:

1. seeing your work through the prism of educational value

2. focusing on the language rather than people's problems and needs

3. focusing on the ‘what’ rather than ‘for who’

4. being passive in your marketing

5. taking responsibility for people’s results

6. letting mindset gremlins win

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Interested in adding passive income to your business? You can't miss my free event 26-27/06/2023 'Mission: Passive Income'. Sign up here!

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Timestamped overview:

[00:01:00] Summer is a good time to develop a business with passive income.

[00:06:19] Focus on building an audience beyond just educational content, mindset shift needed to see value beyond teaching. Need to separate teaching and business identity.

[00:11:05] Social media success doesn't guarantee goals; unless it's for sponsorship or influence. Sustainable income and generating leads are more important. Content made to appeal to the masses can be too generic; don't focus too much on language.

[00:15:44] Be specific about the people you serve. English teaching requires micro or nano specificity. Other languages easier to stand out.

[00:17:11] Narrow marketing is effective, generic marketing doesn't work. Relevant messaging is key.

[00:20:37] A website/profile alone won't generate interest; be clear on target audience, listen to them and be proactive in marketing

[00:25:56] Bro marketing promises unrealistic results disregarding individual differences and taking responsibility for others' results is toxic and undermines independence.

[00:29:08] Passive income allows success and helping people at a larger scale. Don't let fears hold you back. Teachers can overcome limiting beliefs.

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

• you can listen to this weekly podcast!
• you can download my free social media guide for teachers
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

We can work together in 3 different ways at 3 different stages of your business as well:

• if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
• if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
• or check out my 1:1 package