Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX
MP3•Jakson koti
Manage episode 438523145 series 3316220
Sisällön tarjoaa Darshan Mehta. Darshan Mehta tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.
Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.
KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com
Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.
KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
- Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
- Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
- [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
If you are interested in joining Getting to Aha! as a guest, please complete this form
128 jaksoa
MP3•Jakson koti
Manage episode 438523145 series 3316220
Sisällön tarjoaa Darshan Mehta. Darshan Mehta tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives.
Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.
KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com
Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics.
KEY TAKEAWAYS
👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience.
👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists.
👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch website - https://iresearch.com
Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton
EX4CX website - https://www.ex4cx.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
- Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
- Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
- [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
If you are interested in joining Getting to Aha! as a guest, please complete this form
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