Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku
MP3•Jakson koti
Manage episode 404001864 series 3316220
Sisällön tarjoaa Darshan Mehta. Darshan Mehta tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.
With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the Senior Consumer Manager at Roku, a world-famous brand of hardware digital media players which offer access to online streaming platforms. Previously, she was the Director of Consumer Insights and Brand Strategy at Taco Bell.
Tune in to this week’s episode of Getting to Aha! to find out more!
KEY TAKEAWAYS:
👉Ultimately, market research is all about human behavior, because at the end of the day, all consumers and customers are human beings just like the rest of us. Danielle explains that it was her passion for this aspect of the job that drew her towards it and, as a result, led her to become an “insights devotee”
👉To be an expert in the field of consumer insights, one must really care about what they do and have a natural curiosity about how people think and behave. Danielle has that very curiosity, and although such a feeling may have killed the cat, it only elevated her to exponential levels.
👉 When thinking up new, innovative ideas for your business, there is absolutely no point in trying to reinvent the wheel. Danielle tells a story about when they were trying to develop ideas for a new Taco Bell promotion and realized that the obvious answer wasn’t to recreate a bunch of flavors, but rather to collaborate with Doritos - an idea which in hindsight seems glaringly obvious.
👉It’s important to try and figure out who exactly your customers are through insights. For example, in the world of streaming, it’s about looking at not just the customers' demographics but also at the geographical aspect. Different parts of the world have different rules and regulations regarding streaming, so figuring out who the customers are and what position they’re in can help a tremendous amount.
👉Always ask yourself: how do people feel when they see your ads? There is a multitude of ways to figure out the answer to this question. You can look at the data and examine what results they’re getting; you can look at what people are actually saying about your ads, or you could try your best to look at them objectively and listen to your gut.
👉 It’s all about the why. Why are consumers paying attention to and interacting with you? Why are customers interested in what you do? Take a look at the data and really listen to what your customers have to say!
👉 Roku is known for how easy its platform is to use and has become one of the most popular streaming methods to this day. It is made specifically for people who don’t want a complicated system. In order to get customers on board with your product, always keep it simple on the surface! Simplicity eases customers into it.
Listen now!
Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Episode Resources
Danielle’s LinkedIn
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
119 jaksoa
MP3•Jakson koti
Manage episode 404001864 series 3316220
Sisällön tarjoaa Darshan Mehta. Darshan Mehta tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success.
With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the Senior Consumer Manager at Roku, a world-famous brand of hardware digital media players which offer access to online streaming platforms. Previously, she was the Director of Consumer Insights and Brand Strategy at Taco Bell.
Tune in to this week’s episode of Getting to Aha! to find out more!
KEY TAKEAWAYS:
👉Ultimately, market research is all about human behavior, because at the end of the day, all consumers and customers are human beings just like the rest of us. Danielle explains that it was her passion for this aspect of the job that drew her towards it and, as a result, led her to become an “insights devotee”
👉To be an expert in the field of consumer insights, one must really care about what they do and have a natural curiosity about how people think and behave. Danielle has that very curiosity, and although such a feeling may have killed the cat, it only elevated her to exponential levels.
👉 When thinking up new, innovative ideas for your business, there is absolutely no point in trying to reinvent the wheel. Danielle tells a story about when they were trying to develop ideas for a new Taco Bell promotion and realized that the obvious answer wasn’t to recreate a bunch of flavors, but rather to collaborate with Doritos - an idea which in hindsight seems glaringly obvious.
👉It’s important to try and figure out who exactly your customers are through insights. For example, in the world of streaming, it’s about looking at not just the customers' demographics but also at the geographical aspect. Different parts of the world have different rules and regulations regarding streaming, so figuring out who the customers are and what position they’re in can help a tremendous amount.
👉Always ask yourself: how do people feel when they see your ads? There is a multitude of ways to figure out the answer to this question. You can look at the data and examine what results they’re getting; you can look at what people are actually saying about your ads, or you could try your best to look at them objectively and listen to your gut.
👉 It’s all about the why. Why are consumers paying attention to and interacting with you? Why are customers interested in what you do? Take a look at the data and really listen to what your customers have to say!
👉 Roku is known for how easy its platform is to use and has become one of the most popular streaming methods to this day. It is made specifically for people who don’t want a complicated system. In order to get customers on board with your product, always keep it simple on the surface! Simplicity eases customers into it.
Listen now!
Listen now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Episode Resources
Danielle’s LinkedIn
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
119 jaksoa
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