[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse

Getting to Aha! with Darshan Mehta

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities.
As the CEO of Double Horse, a family-run business turned professional organization that provides good, high quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds talent into a cohesive team, driven by a focused customer oriented approach to achieve the targeted goals of the organization. Prior to this he was the CEO of retail brand Fathima Group of Companies, and was also the CEO of Nesto Group.
With so much experience as a CEO, he’s the best person to talk to for this episode of Getting to Aha!
KEY TAKEAWAYS
👉 If you’re really determined and good at what you do, if you really believe in your work, then there is no way you won’t get an ‘Aha!’ moment. Sanjai says that he’s had plenty of Aha! moments, but his favorite, and the one he’s most proud of, was planning a promotion in conjunction with Black Friday. It was also the first time he said ‘no’ to customers entering his shop, which showed him he didn’t have to take on everything all the time.
👉 Retail is very simple, we just have a tendency to overcomplicate it – at least, that’s what Sanjai believes. He would put attractive offers in his shop and sell to people whilst also providing good customer service, communicating clearly with customers about what they wanted. You have to keep things simple in order to attract customers.
👉 In order to achieve simplicity in your business, you have to articulate your thoughts very clearly. By this, Sanjai means that he clearly communicates with his team about his thoughts and goals, because you won’t always be talking to a team of intellectuals, you’re more likely to be talking to a team with various backgrounds and levels of education. You have to speak in a language that they will understand.
👉 Ever since Covid, ecommerce and online strategies have become even more of a priority. Whilst online and ecommerce has been consistently prominent over the last few years, it seems to have spiked in popularity, with both businesses and customers often heading online in the first instance. In fact, some businesses are even focusing their marketing efforts more on the online side of things.
👉 Sanjai says that people and businesses are now far more focused on making sure inefficiencies and errors are ironed out and taken care of. People want to innovate and give something new to the customer to ensure they’ll stick around, especially in a post-Covid world. How are you innovating and making your customers feel happier in your business?
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IResearch Website - https://iresearch.com
Connectqik Website - https://www.connectqik.com
Sanjai George on LinkedIn
Sanjai George on Twitter
Sanjai George on company website
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Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

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