What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63

Giraffes Don't Eat Steak

What's in a Name? The Marketing Detectives Reveal Their Branding Journey - Ep. 63.
Dive into the world of brand naming with marketing experts Erica and Alex in this episode of the Giraffes Don't Eat Steak Podcast. Uncover the journey from their "Orange Tree" days to becoming the Marketing Detective Agency. Learn valuable lessons about choosing the right business name, the power of storytelling in branding, and how personal experiences shape brand identity. Erica and Alex share anecdotes, discuss the pros and cons of descriptive vs. abstract names and reveal why investigating your target audience is crucial for marketing success.
Whether you're a business owner considering rebranding or a marketer interested in brand psychology, this episode offers invaluable insights and stories.
Tune in to discover why sometimes the perfect name isn't about perfection, but about resonating with your brand's essence and target audience.

Key Points Discussed:

1. The origin of the "Orange Tree"

2. Transition from Orange Tree to Marketing Detective Agency

3. Pros and cons of descriptive vs. abstract business names

4. The connection between Erica's bodyguard background and marketing

5. The importance of storytelling in branding

6. Investigating target audiences and clients for effective marketing

Episode Highlights:

[00:00:54] - Discussion on the importance of a business name

[00:01:49] - The origin of the "Orange Tree" codename

[00:03:33] - Challenges with the Orange Tree name

[00:04:44] - Introduction of the Marketing Detective Agency name

[00:06:00] - Erica's bodyguard background and its influence on their brand

[00:09:46] - The motivation behind starting their own business

[00:11:33] - Jay's advice to Manny about selling Christmas, not wrapping paper

[00:13:20] - Debate on the importance of business names in different contexts

[00:15:46] - The power of storytelling in branding (Lenteja Express example)

Quotable Moments:

1. "We need a code name for this because we keep talking about it and we're not particularly silent people."

2. "From a name perspective, I always get comments on what a cool, interesting name it is."

3. "If you do detective work upfront, then the marketing part becomes easy."

Actionable Tips:

1. Consider the story behind your business name and how it relates to your brand identity

2. Investigate your target audience thoroughly before developing marketing strategies

3. Use storytelling to create a memorable brand and connect with customers

4. Balance descriptive and abstract elements in your business name for maximum impact

5. Adapt your naming strategy based on your primary method of customer acquisition (e.g., Google searches vs. personal promotion)

Share your thoughts on business naming strategies! Have you ever rebranded or considered changing your business name? Let us know in the comments or reach out to us on social media.
Don't forget to subscribe to the Giraffes Don't Eat Steak Podcast for more marketing insights and entertaining stories!

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com