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Danielle Alvarez, Founder of Multicultural PR Agency The Bonita Project
Manage episode 260912908 series 1527464
What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard. The Bonita Project represents clients across the beauty and fashion industry such as Botanika, Kinko, Honey Baby Naturals, Gracious Om, Kubra Kay, Stitch Lab Listen in as we discuss how serving can open doors, how to know when you’re ready for PR management and the answer to the question “What brands should do with planned campaigns/releases at this time”?
Here's how you can connect with Danielle Alvarez and The Bonita Project The Bonita Project | Instagram |
You can find additional show notes along with the resources mentioned in this episode here — Girl Behind The Hustle
You can stay connected via Instagram/Facebook or by email at heygirl@girlbehindthehustle.com Subscribe to become apart of our community.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message89 jaksoa
Manage episode 260912908 series 1527464
What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard. The Bonita Project represents clients across the beauty and fashion industry such as Botanika, Kinko, Honey Baby Naturals, Gracious Om, Kubra Kay, Stitch Lab Listen in as we discuss how serving can open doors, how to know when you’re ready for PR management and the answer to the question “What brands should do with planned campaigns/releases at this time”?
Here's how you can connect with Danielle Alvarez and The Bonita Project The Bonita Project | Instagram |
You can find additional show notes along with the resources mentioned in this episode here — Girl Behind The Hustle
You can stay connected via Instagram/Facebook or by email at heygirl@girlbehindthehustle.com Subscribe to become apart of our community.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/girlbehindthehustle/message89 jaksoa
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