#13 - How to Create Your Email Marketing Funnel

Girl Makes Fire: Holistic Business for Creative Solopreneurs with Deborah C. Smith

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Today we’re going to be looking at the anatomy of an email marketing funnel and why it’s one of the most powerful business assets for a solopreneur.

If you haven’t started building your email list yet, then my hope is that by the end of today’s episode you have a better understanding of how and why to do that.
I walk you step-by-step through the different stages of your customers journey, and why that matters when you're writing emails to them.
At the end, I'll give you 7 steps to get started with your messaging that will help you strategize exactly how you can connect to your future clients with one of the easiest (and least expensive) methods: email.

Having a healthy email list of people who are interested in what you do or sell can offer you so much freedom. You have the ability to take your business in any direction you want to. You can create spontaneous offers, you can work less and earn more and you can connect directly with the people you want to serve which is a huge reward.

In this episode, you'll learn:

• The 5 main stages of an Email marketing funnel or Customer Journey
• How mainstream brands craft their messages based on these stages
• 3 Examples of companies getting it right
• 7 Steps for you to strategizing your own email funnel

I encourage you to listen to this episode, get out a pen and notebook and start brainstorming how you’re going to generate a healthy email list, so your business can thrive even when life is handing you serious challenges.

Examples covered:

ConvertKit has a fantastic Awareness or Welcome email.

Calendly really nailed their Interest stage email.

Kajabi has a well-thought-out Conversion stage email.
What's your next step? Visit our resources to find out how you can start creating your very own online marketing operations!

RESOURCES FROM THIS EPISODE

Free Webinar: Embrace the Tech: Email Marketing 101 - Register
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