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103. 13 Mistakes That B2B CEOs Make in Sales and Marketing
Manage episode 340469985 series 3211212
Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.
In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.
If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.
Tune in!
119 jaksoa
Manage episode 340469985 series 3211212
Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.
In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.
If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.
Tune in!
119 jaksoa
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