Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming

Growth Stage by FastSpring

Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game outside of game marketplaces?”

In this episode of Growth Stage, we interview Todd Harris of Skillshot and Ghost Gaming fame about his thoughts on:

• Why marketplaces can be a difficult way to attract new players.
• How to cost effectively leverage video game influencers in order to get access to existing player audiences.
• Clever ways to approach digital advertising in your game marketing.
• How to use live events and live-streaming to attract huge audiences of new players.

If you're wondering how you'll reach a critical mass of new players for your game, or if you're looking to grow your existing community in new and creative ways, don't miss this episode of Growth Stage. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.