Engaging KOLs & Gaining Insights in Pharma's New Normal with Kaitlin Anstett, Senior Medical Advisor at Theratechnologies

Healthcare Goes Digital

Kaitlin Anstett, Senior Medical Advisor at Theratechnologies, shares her unique insights into the way Medical Affairs teams are changing the way they are engaging and interacting with their most important stakeholders in the “new normal.” She is also diving into topics related to patient-centricity and digital technologies in Pharma, including how these can be used to support HCPs and patients during this challenging time.
To find out more about Impetus: https://www.meetwithimpetus.com
Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/
Impetus Digital Website: https://www.impetusdigital.com/
Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/
Impetus Digital Twitter: https://twitter.com/impetus_digital
Impetus YouTube: https://www.youtube.com/ImpetusDigital
Kaitlin Anstett: https://www.linkedin.com/in/anstettkra/

Theratechnologies: https://www.theratech.com/

Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.

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To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.com

Natalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/

Impetus Digital Website: Home Page

LinkedIn: https://www.linkedin.com/company/impetus-digital/

Twitter: impetus_digital

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Luvut

1. Engaging KOLs & Gaining Insights in Pharma's New Normal with Kaitlin Anstett, Senior Medical Advisor at Theratechnologies (00:00:00)

2. Women in STEM and Kaitlin Anstett's career journey (00:03:39)

3. How Medical Affairs has evolved since the pandemic with the sudden shift to remote work (00:08:19)

4. The differences between working with a brand from a small market to a global market (00:10:46)

5. How the pandemic has affected HIV/AIDS and the evolution of how companies approach infectious diseases (00:14:16)

6. Work-from-home strategies that have worked and how to integrate into a company virtually (00:19:40)

7. Shifting from in-person to vitual and how does it work going forward (00:24:32)

8. Collaborating with global colleagues and what does that look with (00:29:36)

9. Integrating patients in clinical trials and the possiblity of enveloping all clinical trial aspects in a digital or hybrid format (00:32:56)

10. Strategies for market access and reimbursement with pricing pressures and the need of real world evidence (00:40:25)

11. Final thoughts (00:45:08)