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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Hillsdale College Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hillsdale College Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The good, the true, and the beautiful—in audio form.
Content provided by Hillsdale College Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hillsdale College Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The good, the true, and the beautiful—in audio form.
Guests: Mollie Hemingway & Mark P. Mills Host Scot Bertram talks with: Mollie Hemingway , senior journalism fellow at Hillsdale College and editor-in-chief at The Federalist , about the first month of President Donald Trump’s second term in office. And Mark P. Mills , senior fellow at the Texas Public Policy Foundation and director of the National Center on Energy Analytics, talks about the economics and future of electric vehicles. The post How DOGE is Reshaping the Administrative State appeared first on Hillsdale College Podcast Network .…
Listen to Episode 60 of Beyond the Bubble, where Caroline Greb shares her inspiring journey. Discover how she’s carved out a successful career in art while juggling the responsibilities of being a full-time wife and mother, emphasizing the significance of taking action and maintaining consistency in pursuing artistic passions. Beyond the Bubble: Navigating Professional Life After College Navigating the professional world as a recent graduate is a daunting task. Beyond the Bubble interviews have helped thousands of young alumni and current college students gain the skills they need to succeed “beyond the bubble” of undergraduate life. Listen now to get insider resume and interview tips, localized career advice, and “day in the life” stories across a variety of professions. Beyond the Bubble is a production by Hillsdale College Career Services. The post A Career In Art – Caroline Greb on Consistency and Action appeared first on Hillsdale College Podcast Network .…
Josh Andrew, head of school at Atlanta Classical Academy in Atlanta, Georgia, delivers a lecture on the need for quality leadership in classical schools. This lecture was given at the Hoogland Center for Teacher Excellence seminar, “The Art of Teaching: Mathematics” in October 2024. The Hoogland Center for Teacher Excellence, an outreach of the Hillsdale College K-12 Education Office, offers educators the opportunity to deepen their content knowledge and refine their skills in the classroom. Hillsdale K-12 Classical Education Podcast A 20-minute podcast featuring professors, K-12 teachers, and friends of Hillsdale College, all speaking about classical education—what it is, why it’s still relevant today, and what makes it unique. Hosted by Scot Bertram. The post Why I Lead a Classical School appeared first on Hillsdale College Podcast Network .…
On this episode of The Hillsdale College Online Courses Podcast, Jeremiah and Juan discuss the strange and deadly history of Communism outside of the Soviet Union. In “ Marxism, Socialism, and Communism ,” professors of history, politics, and economics look at Marx’s life and writings, the misery and brutality in the Soviet Union, the atrocities of communist China, and the proliferation of Cultural Marxism in America. They explore how many ideas animating American politics today are rooted in Marxism, and yet how they differ from Marx’s thought. By taking Marx, Lenin, Stalin, Mao, and the Frankfurt School seriously, we can see the injustice and evil inherent in all strands of Marxism. We also better understand the critiques of communism made by Mises, Hayek, and Solzhenitsyn. We are, therefore, better equipped to defeat it. Stalin spread communism throughout the Soviet satellite states in Eastern Europe and Asia. Tito’s Yugoslavia seemed to be a successful example of communism until his death. Mao was a faithful Marxist-Leninist. However, the contemporary Chinese Communist Party has adopted many capitalist policies to support their communist principles. Hillsdale Online Learning Discover the beauty of the Bible in “The Genesis Story,” encounter the brilliance of Plato and Aristotle in “Introduction to Western Philosophy,” and explore the true meaning of America in “Constitution 101” all with Hillsdale faculty. MORE FREE HILLSDALE COLLEGE ONLINE COURSES The post Marxism, Socialism, and Communism: Yugoslavia and China appeared first on Hillsdale College Podcast Network .…
Larry P. Arnn, President of Hillsdale College, sits down with guests of the College to talk about topics of enduring relevance. In this episode of The Larry Arnn Show , Hillsdale College President Larry P. Arnn interviews Erik Prince, businessman, former U.S. Navy SEAL officer, and founder of Blackwater. The two discuss Prince’s career, strategic failures in the wars in Gaza and Ukraine, and how the United States military can prepare for the wars of tomorrow. You can find Prince’s Unplugged Phone here . This interview was conducted on February 2, 2025. Discover more at podcast.hillsdale.edu. The post Erik Prince: The Future of Dynamic Warfare appeared first on Hillsdale College Podcast Network .…
Once per week, Hillsdale College president Larry P. Arnn joins Hugh Hewitt to discuss Great Books, Great Men, and Great Ideas. This week: President Trump’s visit with Israeli Prime Minister, Benjamin Netanyahu, the growing threat of China, and Dr. Arnn’s recent interview with Erik Prince. Dr. Larry P. Arnn, president of Hillsdale College, joins Hugh Hewitt on the Hillsdale Dialogues. Release date: 14 February 2025 The post The Foreign Policy of the Trump Administration appeared first on Hillsdale College Podcast Network .…
Carrie O’Brien, assistant director of Teacher Support in the Hillsdale K-12 Office, joins host Scot Bertram to discuss her work with the Teacher Support team, the science of memory, and how to use storytelling to help students remember math concepts. Learn more: https://k12.hillsdale.edu/ Hillsdale K-12 Classical Education Podcast A 20-minute podcast featuring professors, K-12 teachers, and friends of Hillsdale College, all speaking about classical education—what it is, why it’s still relevant today, and what makes it unique. Hosted by Scot Bertram. The post Engaging Students in Math Class Through Storytelling appeared first on Hillsdale College Podcast Network .…
Guests: Wilfred McClay & Tyler O’Neil Host Scot Bertram talks with: Wilfred McClay , the Victor Davis Hanson Chair in Classical History and Western Civilization at Hillsdale College, about the distinction between speech and free expression as detailed in his recent essay in The New Criterion . And Tyler O’Neil , a 2012 Hillsdale graduate and managing editor at The Daily Signal , reveals the link between left-wing dark money groups and American bureaucracy and discusses his new book The Woketopus: The Dark Money Cabal Manipulating the Federal Government . The post The Dark Money Influence on the Federal Government appeared first on Hillsdale College Podcast Network .…
Benedict Whalen, associate professor of English at Hillsdale College, delivers a lecture on how to teach Tales From Shakespeare by Charles and Mary Lamb to young children. This lecture was given at the Hoogland Center for Teacher Excellence seminar, “The Art of Teaching: Children’s Literature” in September 2024. The Hoogland Center for Teacher Excellence, an outreach of the Hillsdale College K-12 Education Office, offers educators the opportunity to deepen their content knowledge and refine their skills in the classroom. Hillsdale K-12 Classical Education Podcast A 20-minute podcast featuring professors, K-12 teachers, and friends of Hillsdale College, all speaking about classical education—what it is, why it’s still relevant today, and what makes it unique. Hosted by Scot Bertram. The post Teaching ‘Tales From Shakespeare’ appeared first on Hillsdale College Podcast Network .…
On this episode of The Hillsdale College Online Courses Podcast, Jeremiah and Juan discuss the deeply personal and precinct writings of Aleksandr Solzhenitsyn. In “ Marxism, Socialism, and Communism ,” professors of history, politics, and economics look at Marx’s life and writings, the misery and brutality in the Soviet Union, the atrocities of communist China, and the proliferation of Cultural Marxism in America. They explore how many ideas animating American politics today are rooted in Marxism, and yet how they differ from Marx’s thought. By taking Marx, Lenin, Stalin, Mao, and the Frankfurt School seriously, we can see the injustice and evil inherent in all strands of Marxism. We also better understand the critiques of communism made by Mises, Hayek, and Solzhenitsyn. We are, therefore, better equipped to defeat it. Solzhenitsyn captured the brutal degradation of the human spirit inherent in communism. Mises and Hayek demonstrated the flaws in its economic principles. Hillsdale Online Learning Discover the beauty of the Bible in “The Genesis Story,” encounter the brilliance of Plato and Aristotle in “Introduction to Western Philosophy,” and explore the true meaning of America in “Constitution 101” all with Hillsdale faculty. MORE FREE HILLSDALE COLLEGE ONLINE COURSES The post Marxism, Socialism, and Communism: Solzhenitsyn, Mises, and Hayek appeared first on Hillsdale College Podcast Network .…
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