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Ep 12 - Building Positive Emotional Experiences
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Sisällön tarjoaa Michael Wangbickler. Michael Wangbickler tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
As mentioned in our last episode, we have about ten episodes we recorded late last year that we are rolling out over the next two months. The following show is one of those. Angelica Mabray is a rock star in the Napa Sonoma wine scene, currently the CEO of the Donum Estate, she leads the team there in creating world-class customer experiences.
With many wine producers being forced to Pivot as of late, customer experience and loyalty are more important than ever.
The oft ignored digital experience is now mission critical to all businesses, especially in the beverage space. Angelica believes that wine producers focus too much on transactional interactions when they should be building positive emotional experiences. The revenue will naturally follow.
Think about this while listening - it takes five times more effort to attract a new customer than to retain a current one. So, this is kind of important. Now, on with the show.
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